About our founder

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Carole is a results-oriented transformational business leader who has built and reinvigorated some of the world’s great brands including Pantene, Barilla Pasta, Godiva, Avon, Downy Fabric Softener, Kraft Foods, Sabra Hummus and GoDaddy.  

Carole has a successful track record helping transform businesses with category disruptive ideas that drive and accelerate business growth. Using creative problem solving skills and an empathetic approach, Carole has expertise in branding, marketing strategy, communications strategy, consumer segmentation, customer experience, and integrated marketing activation.  She has honed her expertise working on all sides of marketing from executive leadership roles at global companies like Kraft Foods, GoDaddy, IBM and McCain Foods and global agencies like Grey WW.   

Passionate about big ideas and innovative thinking, Carole always puts the customer first.  Her expertise with consumer segmentation has yielded new revenue streams upwards of $100MM.   Her work building innovation pipelines has resulted in ground-breaking new products creating upwards of $200MM in incremental revenue.  Further, her work building high performing teams has driven engagement scores up +8% and agile speed to market improvements of +30%. 

As an industry leader, Carole is on the forefront of marketing and digital transformation bringing fresh perspective to organizational structures, talent, processes and technology.  She is also leading the next generation thinking toward Marketing 2025 with a groundbreaking assessment capability and industry perspective on what it will take to succeed in the years to come. 

Carole was named a Woman to Watch by Ad Age and has been on the Board of the Association of National Advertisers. In addition, today Carole sits on Advertising Educational Foundation Board.   She is also an advisor to Next Gen HQ the leading young entrepreneurs platform and an active mentor to young female entrepreneurs.