About our founder
Carole Irgang
Carole is a results-oriented transformational business leader who has built and reinvigorated some of the world’s great brands including Pantene, Barilla Pasta, Godiva, Avon, Downy Fabric Softener, Kraft Foods, Sabra Hummus and GoDaddy.
Carole has a successful track record helping transform businesses with category disruptive ideas that drive and accelerate business growth. Using creative problem solving skills and an empathetic approach, Carole has expertise in branding, marketing strategy, communications strategy, consumer segmentation, customer experience, and integrated marketing activation. She has honed her expertise working on all sides of marketing from executive leadership roles at global companies like Kraft Foods, GoDaddy, IBM and McCain Foods and global agencies like Grey WW. In addition, Carole has led numerous teams to accelerated growth and go to market success as a consultant across Fortune 500 B2C and B2B companies.
Passionate about big ideas and innovative thinking, Carole always puts the customer first. Her expertise with consumer segmentation has yielded new revenue streams upwards of $100MM. Her work building innovation pipelines has resulted in ground-breaking new products creating upwards of $200MM in incremental revenue. Further, her work building high performing teams has driven engagement scores up +8% and agile speed to market improvements of +30%.
As an industry leader, Carole is on the forefront of marketing and digital transformation bringing fresh perspective to organizational structures, talent, processes and technology.
Carole was named a Woman to Watch by Ad Age and has been on the Board of the Association of National Advertisers. In addition, today Carole sits on Advertising Educational Foundation Board. She is also an advisor to Next Gen HQ the leading young entrepreneurs platform and an active mentor to young female entrepreneurs.
PEOPLE ARE TALKING...
“Carole brings here best everyday and galvanizes the team to bring their best everyday. She leads with empathy, a smile and disarming sense of humor. " Executive Leadership Team (ELT) Member
“Carole is a visionary marketer, strong both strategically and creatively. She has the ability to tackle a business situation head-on by asking the right strategic questions to set a roadmap, rally teams to work towards the vision and manage agencies to execute the creative and programming necessary to solve the issue at hand. She was an amazing partner…”. VP Marketing, North America
“It is rare to find such strong marketing talent like Carole! She is a true professional always driving client value and innovation. Carole was always able to see through the challenges facing us and find an awesome solution to delight… “ Executive Partner, North America
“Carole is a builder and connector, knowing exactly where there are intersections of opportunities for people at all levels of a company to come together to achieve their common goals.” North American Agency CEO
“Carole brings in smart and capable teams and then allows and supports them to do things the right way. Carole leads projects with a masterful hand.” Data Scientist, Account Leader