About our founder

---

Carole Irgang has worked on all sides of marketing from executive roles at global agencies like Grey WW to senior leadership roles at global companies like Kraft Foods, GoDaddy and IBM.  She is also the successful founder of her own marketing consultancy, Red Shoes Marketing. Carole has a well versed and unique perspective stemming from a healthy curiosity and a disciplined strategic focus. 

Carole has a successful track record helping transform businesses with category disruptive ideas that drive and accelerate business growth. Using creative problem solving skills and an empathetic approach, Carole has expertise in branding, marketing strategy, communications strategy, consumer segmentation, customer experience, and integrated marketing activation.  She has helped grow some of the world's most famous brands including IBM, GoDaddy, P&G, J&J, PepsiCo, Kraft Foods, Estee Lauder, Godiva, LG Electronics, CitiBank and many more.

Passionate about big ideas and innovative thinking, Carole always puts the customer first. Her expertise with consumer segmentation has yielded new revenue streams upwards of $10MM for GODIVA to nearly $100MM for GoDaddy. 

As an industry leader, Carole is on the forefront of marketing and digital transformation bringing fresh perspective to organizational structures, talent, processes and technology.  She is also leading the next generation thinking toward Marketing 2025 with a groundbreaking assessment capability and industry perspective on what it will take to succeed in the years to come. 

Carole was named a Woman to Watch by Ad Age, Advertiser of the Year by the Delaney Report and has been on the Board of the Association of National Advertisers. In addition, today Carole sits on Advertising Educational Foundation Board and the ANA's Talent Forward Alliance. She is also an advisor to Next Gen HQ the leading young entrepreneurs platform and We Are 8,  an Influencer Marketing platform.