Carole Irgang has worked on all sides of marketing from executive roles at global agencies like Grey WW to senior leadership roles at global companies like Kraft Foods, GoDaddy and IBM. She is also the successful founder of her own marketing consultancy, Red Shoes Marketing. Carole has a well versed and unique perspective stemming from a healthy curiosity and a disciplined strategic focus.
Carole has a successful track record helping transform businesses with category disruptive ideas that drive and accelerate business growth. Using creative problem solving skills and an empathetic approach, Carole has expertise in branding, marketing strategy, communications strategy, consumer segmentation, customer experience, and integrated marketing activation. She has helped grow some of the world's most famous brands including IBM, GoDaddy, P&G, J&J, PepsiCo, Kraft Foods, Estee Lauder, Godiva, LG Electronics, CitiBank and many more.
Passionate about big ideas and innovative thinking, Carole always puts the customer first. Her expertise with consumer segmentation has yielded new revenue streams upwards of $10MM for GODIVA to nearly $100MM for GoDaddy.
As an industry leader, Carole is on the forefront of marketing and digital transformation bringing fresh perspective to organizational structures, talent, processes and technology. She is also leading the next generation thinking toward Marketing 2025 with a groundbreaking assessment capability and industry perspective on what it will take to succeed in the years to come.
Carole was named a Woman to Watch by Ad Age, Advertiser of the Year by the Delaney Report and has been on the Board of the Association of National Advertisers. In addition, today Carole sits on Advertising Educational Foundation Board and the ANA's Talent Forward Alliance. She is also an advisor to Next Gen HQ the leading young entrepreneurs platform and We Are 8, an Influencer Marketing platform.
“Carole is a visionary marketer, strong both strategically and creatively. She has the ability to tackle a business situation head-on by asking the right strategic questions to set a roadmap, rally teams to work towards the vision and manage agencies to execute the creative and programming necessary to solve the issue at hand. She was an amazing partner…”. VP Marketing, North America
“It is rare to find such strong marketing talent like Carole! She is a true professional always driving client value and innovation. Carole was always able to see through the challenges facing us and find an awesome solution to delight… “ Executive Partner, North America
“Carole is a builder and connector, knowing exactly where there are intersections of opportunities for people at all levels of a company to come together to achieve their common goals.” North American Agency CEO
“Carole brings in smart and capable teams and then allows and supports them to do things the right way. Carole leads projects with a masterful hand.” Data Scientist, Account Leader